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Manajemen Pemasaran
Buku ini membahas manajemen pemasaran sebagai instrumen vital dalam mendorong roda ekonomi dan kesejahteraan negara. Penulis menguraikan pentingnya penguasaan strategi pemasaran bagi pengusaha dan manajer untuk menghindari kerugian bisnis yang berdampak pada ekonomi makro. Materi dalam buku ini mencakup konsep dasar hingga aplikasi praktis dalam pengelolaan perusahaan, menjadikannya referensi u…
- Edisi
- -
- ISBN/ISSN
- 9786232057456
- Deskripsi Fisik
- 362 hlm.
- Judul Seri
- -
- No. Panggil
- 658.8GINm
Prinsip-Prinsip Manajemen Pemasaran : Disusun Sesuai Rencana Pembelajaran Sem…
- Edisi
- Edisi Pertama
- ISBN/ISSN
- 978-623-6133-27-9
- Deskripsi Fisik
- xii, 248 hlm.
- Judul Seri
- Edisi Pertama
- No. Panggil
- 658.8 AMI p
Pemasaran praktis (Practical Marketing)
- Edisi
- Ed. 3
- ISBN/ISSN
- -
- Deskripsi Fisik
- vi, 90 hlm.
- Judul Seri
- Ed. 3
- No. Panggil
- 658.8 SIG p
Fundamentals of Marketing Fifth Edition
When the first edition of this book was published (1964). the American economy was booming. The economic growth rate was high. and we were amassing mountains of goods. We also were highly successful in our international marketing efforts. Now this new edition appears in a socioeconomic setting that is a whole new ball game. Our economic growth rate and our birthrate both have slowed down. We ar…
- Edisi
- 5
- ISBN/ISSN
- 0-07-060881-4
- Deskripsi Fisik
- 636
- Judul Seri
- 5
- No. Panggil
- 658.81 WILf
Textbook of Salesmanship
In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational programs. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in se…
- Edisi
- 9
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 653
- Judul Seri
- 9
- No. Panggil
- 658.81 FREt
Advertising in The Marketplace
Msot adverting textbooks describe the fold of advertising andseek to develop the reader's understanding of the advertising process. Advertising in the Marketplace. Second Edition. has a different and more exacting goal. It concentrates on the ways to complete the advertising task. Although it presents advertising theory. it emphasizes how to get the job done.This practical approach gives studen…
- Edisi
- 8
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 605
- Judul Seri
- 8
- No. Panggil
- 658.81 JOHa
Fundamentals of Marketing
These social and economic changes pose major challenges to business in general and marketing in particular. Marketing executives must develop a societal orientation and an awareness of their social respon-sibilities. At the same time. they must satisfy consumers' wants and generate profits for their firm. A textbook in marketing should change over the years to reflect these social and economic …
- Edisi
- 7
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 726
- Judul Seri
- 7
- No. Panggil
- 658.81 WILf
Selling With Attitude: New Edition
- Edisi
- -
- ISBN/ISSN
- 978-602-7862-64-7
- Deskripsi Fisik
- 218
- Judul Seri
- -
- No. Panggil
- 658.81 ESR s
Closing: 5 Keterampilan Keberhasilan Penjualan
- Edisi
- -
- ISBN/ISSN
- 978-602-6872-00-5
- Deskripsi Fisik
- 106
- Judul Seri
- -
- No. Panggil
- 658.81 CRA c
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah