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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=William J. Stanton
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cover
Fundamentals of Marketing Fifth Edition
Komentar Bagikan
William J. Stanton

When the first edition of this book was published (1964). the American economy was booming. The economic growth rate was high. and we were amassing mountains of goods. We also were highly successful in our international marketing efforts. Now this new edition appears in a socioeconomic setting that is a whole new ball game. Our economic growth rate and our birthrate both have slowed down. We ar…

Edisi
5
ISBN/ISSN
0-07-060881-4
Deskripsi Fisik
636
Judul Seri
5
No. Panggil
658.81 WILf
cover
Fundamentals of Marketing
Komentar Bagikan
William J. Stanton

These social and economic changes pose major challenges to business in general and marketing in particular. Marketing executives must develop a societal orientation and an awareness of their social respon-sibilities. At the same time. they must satisfy consumers' wants and generate profits for their firm. A textbook in marketing should change over the years to reflect these social and economic …

Edisi
7
ISBN/ISSN
0-7172-8511-1
Deskripsi Fisik
726
Judul Seri
7
No. Panggil
658.81 WILf