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Fundamentals of Financial Management
When Fundamentals of Financial Management was first published more than 20 years ago. our intent was to write an introductory finance text that students could truly understand. Today. 20 years later. Fundamentals has become the leading undergraduate finance text. Our goal with the eighth edition has been to produce a book and ancillary package that holds its position and sets yet another new st…
- Edisi
- 8
- ISBN/ISSN
- 0-03-024418-8
- Deskripsi Fisik
- 898
- Judul Seri
- 8
- No. Panggil
- 658.15 EUGf
Fundamentals of Marketing Fifth Edition
When the first edition of this book was published (1964). the American economy was booming. The economic growth rate was high. and we were amassing mountains of goods. We also were highly successful in our international marketing efforts. Now this new edition appears in a socioeconomic setting that is a whole new ball game. Our economic growth rate and our birthrate both have slowed down. We ar…
- Edisi
- 5
- ISBN/ISSN
- 0-07-060881-4
- Deskripsi Fisik
- 636
- Judul Seri
- 5
- No. Panggil
- 658.81 WILf
Statistics for Management
Specific Features of This Book That Make Teaching and Learning Statistics Easier If you have used a previous edition of our book. or if you just thumb through this edition. you'll quickly see the extensive set of pedagogical aids built into the text and the supplements that accompany it. Each of these features has a specific role in making teaching and learning statistics more effective and le…
- Edisi
- 6
- ISBN/ISSN
- 0-13-847781-7
- Deskripsi Fisik
- 918
- Judul Seri
- 6
- No. Panggil
- 658.4032 RICs
Corporate Finance Fourth Edition
The teaching and the practicing of corporate finance have become more challenging than ever before. The last several years have seen fundamental changes in financial markets and financial instruments. Scarcely a day goes by without an announcement in the financial press about such matters as takeovers. junk bonds. financial restruc-turing. initial public offerings. bankrupty and derivatives. Bo…
- Edisi
- 4
- ISBN/ISSN
- 0-256-15229-2
- Deskripsi Fisik
- 899
- Judul Seri
- 4
- No. Panggil
- 658.15 STEc
Building a Modern Financial System: The Indonesian Experience
This book provides penetrating insights into the kinds of policies that can lead to the development of a modern financial system in a large. relatively underdeveloped country. The study covers all facets of the financial system. emphasizing the role of the monetary authorities. the transition from a gov-emment-dominated to a predominantly private banking system. and the recent rapid expansion o…
- Edisi
- -
- ISBN/ISSN
- 0-521-57092-1
- Deskripsi Fisik
- 379
- Judul Seri
- -
- No. Panggil
- 658.15 COLb
Textbook of Salesmanship
In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational programs. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in se…
- Edisi
- 9
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 653
- Judul Seri
- 9
- No. Panggil
- 658.81 FREt
Human Behavior at Work Organizational Behavior
This book is about people at work in all kinds of organizations and how they may be motivated to work together in greater harmony. This subject is called human relations. organizational behavior. or human behavior at work. and it is an integration of social sciences as they affect people at work. A subject as vast as this can be merely introduced in the space of one book. Management. labor. and…
- Edisi
- 17
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 653
- Judul Seri
- 17
- No. Panggil
- 658.3 KEIh
Advertising in The Marketplace
Msot adverting textbooks describe the fold of advertising andseek to develop the reader's understanding of the advertising process. Advertising in the Marketplace. Second Edition. has a different and more exacting goal. It concentrates on the ways to complete the advertising task. Although it presents advertising theory. it emphasizes how to get the job done.This practical approach gives studen…
- Edisi
- 8
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 605
- Judul Seri
- 8
- No. Panggil
- 658.81 JOHa
Introduction to Business Data Processing
The overall organization of this text enables the reader to develop a fundamental knowledge of the computer prior to the discussions of programming and systems analysis and design. Each chapter is written as an independent unit. providing complete coverage of a topic within its content. Thus. if an instructor desires to cover a chapter out of sequence. the continuity of the presentation will no…
- Edisi
- 12
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 784
- Judul Seri
- 12
- No. Panggil
- 658.4038 LAWi
Human Resource Planning
the manager (and the reader) to reconsider existing assumptions and practices and to chart new courses of action to meet future demands. In some areas. of course. new waters are uncharted. such as future demands of age discrimination and equal employment opportunity laws. or of continuing rampant inflation for a decade or more in the future. Yet human resource planning equips the management of …
- Edisi
- 16
- ISBN/ISSN
- 0-7172-8511-1
- Deskripsi Fisik
- 452
- Judul Seri
- 16
- No. Panggil
- 658.3 JAMh
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah