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This book's roots go in two different directions. On Kotter's side. there is twenty years of research on managerial behavior. work that has focused recently on the topic of leadership' and has twice encountered. but not explored in any depth. the subject of organizational culture.' On Heskett's side. there is an even longer history of researching a variety of managerial is-sues. and more recent…
When Fundamentals of Financial Management was first published more than 20 years ago. our intent was to write an introductory finance text that students could truly understand. Today. 20 years later. Fundamentals has become the leading undergraduate finance text. Our goal with the eighth edition has been to produce a book and ancillary package that holds its position and sets yet another new st…
Economics is a living discipline. changing and evolving in response to developments in the world economy and in response to the research of many thousands of economists throughout the world. Through 10 editions. Economics has evolved with the discipline. Our purpose in this edition. as in the previous 9. is to provide students with an introduction to the major issues facing the world's economi…
Accounting is an information system?an information system designed to communicate meaningful economic information about a business firm or other entity to interested parties. The communication process involves senders and receivers of the information. This handbook is designed to help both the senders and the receivers of accounting information. The senders?largely accountants-are presented wit…
When the first edition of this book was published (1964). the American economy was booming. The economic growth rate was high. and we were amassing mountains of goods. We also were highly successful in our international marketing efforts. Now this new edition appears in a socioeconomic setting that is a whole new ball game. Our economic growth rate and our birthrate both have slowed down. We ar…
The latest scientific research indicates that. with regular doses of the right kind of mental stimulation. you can not only maintain but improve your brain power throughout your lifetime. Written by a noted cognitive scientist and a top neurologist. Dental Floss for the Mind features more than 100 creative and fun exercises that target the five key cognitive areas of memory. attention. languag…
To make a powerful impression that gets your message across while commanding respect and attention. you need a well-written business letter. Written correctly. a business letter is a powerful tool in any industry. Perfect Phrases for Business Letters is an essential resource for everyone who writes letters. memos. e-mail. reports and other forms of business communications. With hundreds of pro…
This sixth edition continues to stress solid coverage of microeconomic theory. complemented with an array of pragmatic applications and full-blown treatment of how a competitive enterprise economy functions. The standout features of the sixth edition are the addition of new theoretical treatments and the strong attention given to the drivers of industry structure and market change. the five-for…
Specific Features of This Book That Make Teaching and Learning Statistics Easier If you have used a previous edition of our book. or if you just thumb through this edition. you'll quickly see the extensive set of pedagogical aids built into the text and the supplements that accompany it. Each of these features has a specific role in making teaching and learning statistics more effective and le…
Here's a guide that shows managers how to choose the best organizational design for their business from five basic structures identified by the author. In it readers will discover how to avoid typical mistakes. especially those pertaining to conflict among different divisions.