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Retailing Management: A Planning Approach

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Although the primary purpose of this text is to introduce students of retailing to basic concepts and practical applications regarding the planning approach to retailing management. retail store managers may also find this book valuable in decision making. An attempt has been made to introduce basic retailing theories and concepts as well as to offer suggestions on how a retailing manager can make value judgments concerning everyday activities. The book is designed to be practical. yet includes many concepts and theories on retailing which are explained in terms of benefits to the student of retailing. This text blends the why with the how-to-do-it approach and strikes a balance between current books on the market. An emphasis is placed on perceptive. cre-ative. and innovative management. with stress on differentiation rather than me-too retailing.

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Ketersediaan

Informasi Detail

Judul Seri

10

No. Panggil

658.87 LARr

Penerbit

United States of America : McGraw-Hill., 1976

Deskripsi Fisik

519

Bahasa

Inggris

ISBN/ISSN

0-7172-8511-1

Klasifikasi

658.87

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

10

Subjek

Saluran Retail

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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