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Corporate Culture and Performance
This book's roots go in two different directions. On Kotter's side. there is twenty years of research on managerial behavior. work that has focused recently on the topic of leadership' and has twice encountered. but not explored in any depth. the subject of organizational culture.' On Heskett's side. there is an even longer history of researching a variety of managerial is-sues. and more recently. leadership of an effort to create a required course in management for MBAs at Harvard. 3
Our collaboration began in the summer of 1987. Over a four-year period. we conducted four studies. the ultimate purpose of which was to determine whether there is a relationship between corporate culture and long-term economic performance and. if there is. to clarify the nature of that relationship. to explore why it exists. and to determine whether it can be exploited to augment corporate performance.
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