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How To Write A Marketing Plan
How to Write a Marketing Plan. 4th edition. simplifies the task of developing a plan for a product or business. Taking a step-by-step approach to the entire process. it will help you to:
* carry out a marketing audit
* set objectives
* devise budgets
* write and implement the plan
With help and advice on mobile commerce and online marketing techniques. the book now includes a brand new chapter to help you produce mini-plans to seize new opportunities quickly. How to Write a Marketing Plan is essential reading for anyone who wants to boost their business. sell products or services and learn the techniques of market research.
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