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Mobile Ready: Connecting with the Untethered Consumer

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So the good news. as my friend Scott Bales tells you in this important new book. is that your day has come. There is the potential for a new golden era in brick and mortar retailing and it is because the Internet has left the desktop and is moving about with people. The web is getting into the objects you sell and puts a geo-fence around the place where you sell. It is allowing you to pinpoint your marketing efforts to messages that are relevant and even welcomed by your customers and prospects.
The mass marketing of yesterday got too loud and intrusive to be effec-tive. This new Pinpoint Marketing is a win for buyers and sellers alike. It makes selling more cost-efficient. and customer attraction and retention easier. That is if you don't sit on your thumbs contemplating for too long.
The convergence of mobile and wearable technology with sensors. location technologies. social media and data is happening at unprecedented speed. In the time taken for you to read this. the world has already changed a little. Your toughest competitor may already be moving forward.
So hurry up and read Mobile Ready to make your business mobile ready.
Plus. it's a damn good read.

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Informasi Detail
Judul Seri
-
No. Panggil
658.4038 SCO m
Penerbit
Singapore : Publishizer.,
Deskripsi Fisik
191
Bahasa
Inggris
ISBN/ISSN
-
Klasifikasi
658.4038
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Teknologi dalam Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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