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International Business: Competing in The Global Marketplace

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International Business: Competing in the Global Marketplace is intended for the first international business course at either the undergraduate or the M.B.A. level.
My goal in writing this book has been to set a new standard for international business textbooks: I have attempted to write a book that (1) is comprehensive and up-to-date. (2) goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
(3) maintains a tight. integrated flow between chapters.
(4) focuses managerial implications. and (5) makes important theories accessible and interesting to stu-dents.

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Informasi Detail
Judul Seri
-
No. Panggil
658.049 CHA i
Penerbit
United States : Richard D. Irwin.,
Deskripsi Fisik
615
Bahasa
Inggris
ISBN/ISSN
0-256-11292-4
Klasifikasi
658.049
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Bisnis Internasional
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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